EMPOWERING STUDENTS ON & OFF THE BALL

Lenise Williams is an athlete brand manager and NIL (Name, Image and Likeness) advisor and who works with qualifying high school and college athletes. She helps athletes turn their name into income through long-term brand development and strategy.

Before entering the NIL space, she spent years as a consultant guiding entrepreneurs on how to build, grow. She was a sought after speaker- speaking on personal branding to Fortune 500 Companies like Home Depot and conferences such as the United Nations Conference in Marrakech, Morocco. For years she also worked as an IP lawyer guiding entrepreneurs on legally protecting their brands. She is the author of A 31-Day Guide to Building a Personal Brand (Editions I and II), a widely-used resource among countless entrepreneurs. Lenise also built a successful leather goods business, which gained national visibility after she strategically navigated & leveraged athlete partnerships.

As the mother of two athletes, she spent years on the sidelines and in the stands, giving her a deeply personal understanding of what families face in today’s evolving sports landscape. Her mission is to offer clarity, strategy, and protection—so every athlete is empowered to build a legacy on and off the ball. NIL has changed the game—and it’s no longer just about talent. It’s time to learn how to play.

We help qualifying high school and college athletes build profitable brands.

  • BRAND STRATEGY

    Talent may get student-athletes on the field, but a brand gets them paid. Our brand strategy services help athletes build a long-term legacy—not just hype. Whether it's launching a business, creating a nonprofit, developing merchandise, or planning camps, we work with student-athletes to define the right fit and structure for their personal brand. Too many athletes wait until it's too late to build beyond the game. We help you start now—with intention.

  • SOCIAL MEDIA

    If student-athletes do not control their narrative online, they’re leaving money on the table. In today’s NIL era, a strong and strategic social media presence isn’t optional—it’s an athlete’s resume fr brand deals. We help athletes create curated, consistent content that connects with followers and catches the attention of brands. Let’s face it- followers and engagement matters! Highlight reels alone won’t land deals. A recognizable, engaged brand identity will.

  • NIL/ ENDORSEMENTS

    You don’t know what you don’t know—and that can cost you. Our team offers expert consulting on Name, Image and Likeness (NIL) and endorsement opportunities tThis isn’t about signing papers blindly—it’s about protecting your name, your image, and your income. We advise families and athletes so they can navigate NIL with confidence and clarity.

    We reach out to brands and work to secure the best deals specific to the individual athlete.