How Bryce Underwood’s $10million Deal Sparked a Budget Glow-Up

How Bryce Underwood’s $1million Deal Sparked a Budget Glow-Up

When Bryce Underwood flipped his commitment from LSU to Michigan, the entire college football world felt the shockwaves. But no one felt it more than LSU. And they made it crystal clear—they’re not getting caught slipping again.

Let’s talk about what really happened here. Bryce Underwood, the No. 1 quarterback prospect in the nation, made headlines when he chose Michigan over LSU. But it wasn’t just about the program — it was about the bag. Michigan’s NIL collective reportedly offered Underwood over $1 million. Yes, you read that right. A million dollars for a high school quarterback. That’s next-level.

LSU took that personally. And their response? “Hold my beer.”

In the months following Underwood’s decision, LSU’s NIL budget more than doubled. They saw what the competition was doing and made it clear they weren’t going to lose any more five-star recruits without a fight. The message was simple: If it takes big money to compete, LSU is ready to spend.

This is a game-changer for LSU football. With a more competitive NIL budget, they can go after top-tier talent and make sure they stay home in the South. No more losing star players to the cold weather and deep pockets of northern schools.

It’s a new era in college sports, where the financial power of NIL collectives plays a massive role in recruiting. And LSU just made it clear they’re ready to play—and win.

What do you think about LSU’s big-money move?