Two kinds of deals.
One clear head.
A brand partnership and a school revenue-share agreement are different opportunities, with different parties and different terms. We help you understand each—and negotiate with your goals in view.
Brand Partnerships
Commercial NIL deals with businesses and brands. We start by asking whether the athlete is ready—then build toward partners that fit.
- Readiness assessment
- Prospective partner identification
- Media kits and proposals
- Outreach and introductions
- Negotiating compensation, deliverables, and usage
- Campaign coordination
School Revenue-Share
Agreements offered by a school. We walk through each term in plain language, flag questions, and support the negotiation.
- Compensation and payment schedules
- Obligations and appearances
- Rights granted to the school
- Exclusivity
- Renewal and termination
- Other relevant business terms
Thoughtful, not blanket.
Rules vary by school, conference, governing body, and state, and they change. We consider applicable requirements in our work and coordinate with compliance or legal professionals when needed. We don’t promise that any arrangement is automatically compliant.
Lenise Williams’ legal background informs her approach. Engagements with Sideline Counsel are advisory and do not create an attorney-client relationship.
Start with a conversation.
Tell us the type of opportunity and your timeline. Please don’t send contracts through the inquiry form—we’ll arrange a secure way to review documents if we move forward.
Let’s plan your
next move.
Tell us where your athlete or program is today—and where you want to go.
Work With Us